Resources
Short pieces on the metrics that decide whether a home improvement sales and marketing operation makes money — what each one means, what it should be, and what to do when it slips.
20 Aug 2026
NSLI is net sales volume divided by the leads you issued to a rep. It carries confirmation, close rate, average sale and cancellations at once — and it is the fastest way to find a lead source that looks fine until the financing falls through.
19 Aug 2026
There is a formula. Your average sale, your marketing percentage and your funnel conversion give you a defensible number — and it is usually far lower than what vendors quote.
18 Aug 2026
One number makes every event channel comparable — staffed hours per appointment produced. Here are working benchmarks by venue, how to turn them into cost per opportunity, and the retail cost that never shows up in the spreadsheet.