Resources
Short pieces on the metrics that decide whether a home improvement sales and marketing operation makes money — what each one means, what it should be, and what to do when it slips.
20 Aug 2026
NSLI is net sales volume divided by appointments actually run. It carries close rate, average sale and cancellations at once — and it is the fastest way to find a lead source that looks fine until the financing falls through.
19 Aug 2026
There is a formula. Your average sale, your marketing percentage and your funnel conversion give you a defensible number — and it is usually far lower than what vendors quote.
18 Aug 2026
One number makes every event channel comparable — staffed hours per appointment produced. Here are working benchmarks by venue, how to turn them into cost per opportunity, and the retail cost that never shows up in the spreadsheet.